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  • Nicola Humber

Episode 8: Connecting the Dots with the Media and UNBOUND PR with Sarah Lloyd




In this episode Nicola talks with Sarah Lloyd, author of Connecting the Dots: Making Magic with the Media, published by The UNBOUND Press in February 2020.

In this episode:

  • How Sarah’s book didn’t fit any box, and was perfect for The Unbound Press

  • Writing as a spiritual journey and practice

  • How synchronous meetings led to her writing a book

  • How light bulb moments played out in her real life as her book revealed itself

  • Sarah’s experience of bringing her book to life

  • How she bucked the PR trend to launch her own book during COVID

  • How Connecting The Dots came to be, and how life has been since the launch

  • How we can reach the media and get our stories out into the world without ego and with consciousness

  • How to create a PR plan that works for you and your book

  • How to tell stories to the press 

  • How your book can also be your PR plan

Links mentioned:

The Unbound Writing Mastermind

Find Sarah’s book, Connecting the Dots here.

Connect with Sarah here on her website, here on Instagram and here on Facebook. Connect with Nicola on Instagram, and The UNBOUND Press on Instagram or Facebook here.

Music Credit: Joseph McDade

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