Episode 8: Connecting the Dots with the Media and UNBOUND PR with Sarah Lloyd
In this episode Nicola talks with Sarah Lloyd, author of Connecting the Dots: Making Magic with the Media, published by The UNBOUND Press in February 2020.
In this episode:
How Sarah’s book didn’t fit any box, and was perfect for The Unbound Press
Writing as a spiritual journey and practice
How synchronous meetings led to her writing a book
How light bulb moments played out in her real life as her book revealed itself
Sarah’s experience of bringing her book to life
How she bucked the PR trend to launch her own book during COVID
How Connecting The Dots came to be, and how life has been since the launch
How we can reach the media and get our stories out into the world without ego and with consciousness
How to create a PR plan that works for you and your book
How to tell stories to the press
How your book can also be your PR plan
Find Sarah’s book, Connecting the Dots here.